Executive Leadership

Lisa B. Fichera was appointed Executive Vice President and Chief Operating Officer in September, 2011. In this position, Mrs. Fichera is responsible for overseeing day to day operations and the implementation of new services provided by Phoebe’s communities. Prior to this, she was appointed Executive Vice President, Administration and Health Care Services for Phoebe Ministries in July 2008. In this position, she was responsible for overseeing the day to day operations of the health care communities and overall administration of the human resources program serving Phoebe Ministries, including recruitment, employee/labor relations, labor negotiations, wage and benefit administration, risk management, workers' compensation case management, occupational health. In 2004, Lisa worked in the set up and establishment of the of the Phoebe Reciprocal Risk Retention Group. This insurance company of Phoebe Ministries provides general and professional liability coverage for the organization. Lisa currently serves as a member of the subscriber committee for the PRRRG.

In May, 1999, Lisa was appointed Senior Vice President, Administration for Phoebe Ministries. Prior to this appointment, she served as Vice President, Human Resources from December 1994 through April 1999. Mrs. Fichera received a Bachelor of Arts degree from Salem College in December 1977. She is a member of the Society for Human Resources Management, a member of the Lehigh County Aging and Adult Services Advisory Council, and serves as the Chair of the Personnel Committee for the Lehigh County Conference of Churches.

Sandra A. Massetti, NHA, LSW was appointed Executive Vice President and Chief Healthcare Officer on January 1, 2013. Before this promotion, Massetti served as Senior Vice President, Health Care Services since July 1, 2011. Massetti has been employed at Phoebe Ministries since October 2003. Her primary responsibilities include overseeing all four Phoebe Continuing Care Retirement Communities, Phoebe's Inpatient and Outpatient Rehab Services, Phoebe's At Home Services and to assist in developing the Phoebe Center of Excellence for Dementia Care. Prior to her employment at Phoebe, Massetti served as Administrator of Blough Health Care Center, Bethlehem, for 20 years. Licensed as an NHA since 1982, she has worked in long-term care for 34 years.

Massetti received a BA in Sociology from Bloomsburg University and a Master's in Social Work from Marywood University. Ms. Massetti was honored by CHHSM with the 2007 Exemplary Program Award for the renewal of the Memory Support Neighborhood at Phoebe Home. This program's renewal has made a significant difference in the quality of care received by these residents. Her expertise is in program development, revenue enhancement, dementia and behavioral health services and programming, quality outcome initiatives and operational improvements in the health care divisions at Phoebe.

Sandy has been actively involved as a speaker and trainer at area high schools, colleges and other healthcare facilities on various age related topics. She led a team through the process of receiving the Alzheimer's Foundation of America's Dementia Center of Excellence earning Phoebe the first to receive this award in PA and the seventh in the nation. Ms. Massetti has also helped develop Phoebe's first Geriatric Care Management Program, Dementia Education At-Home Program and Brain Fitness Program. She was active on the Leading Age PA Board and is currently a member of Pennsylvania's Nor-Leading Age's Education committee, Behavioral Health and Aging Committee, Advisory Council of the Northampton County Area on Aging, Phoebe's Institute on Aging and various Board committees at Phoebe Ministries.

Revena M. Rossi was appointed Senior Vice President of Finance, Phoebe Ministries in January, 2013. She previously held the positon of Vice President of Finance at Phoebe Ministries since February 2009. Rossi oversees the Finance and Accounting Services, Information Technology and Materials Management functions. In this capacity she is responsible for the organization's capital structure, financial accounting, reporting, budgeting, analysis, purchasing and technology related infrastructure/service management. Rossi also provides leadership in strategic growth and planning for the organization.

In her previous role as Executive Director of Financial Operations, she was responsible for the finance and accounting functions for the organization. Prior to joining Phoebe Ministries, Rossi was Director, Senior Life Services Finance for Diakon Lutheran Social Ministries where she performed financial reporting for 30 non-profit skilled nursing, personal care and independent living facilities at 11 campuses in Pennsylvania and Maryland.

A resident of Harrisburg, PA, Rossi received a Bachelor degree from Shippensburg University in 1985. Since that time, she has devoted her career to healthcare and the senior living industry. She brings to Phoebe Ministries 27 years of diversified work experience with an in depth knowledge of operations and finance.

Adam Marles was appointed Vice President of Marketing and Institutional Advancement for Phoebe Ministries in June 2012.  In this role he will oversee all fundraising, marketing and communications initiatives as well as foster relationships with residents and their families, donors, and governmental, legislative, corporate and community leaders.

Prior to joining Phoebe Ministries, Marles worked as an attorney with Stevens & Lee, P.C., in its Health Care Litigation and Risk Management group.  Before that he served as the Managing Director of Development for the Lutheran Theological Seminary in Philadelphia.

Preceding that position, Marles worked as the Director of Annual Giving at the Washington College of Law, American University, Washington, D.C. Other experience includes serving as Associate Director of the Muhlenberg Fund, Muhlenberg College and as a fundraising consultant with CCS, Inc., where he assisted nonprofit clients in designing and implementing fundraising campaigns and programs.

Adam holds a Bachelor of Arts in English from Muhlenberg College, a Master of Arts in Public Communication from American University, Washington, D.C. and a Juris Doctor from Temple University Beasley School of Law, Philadelphia. He is an attorney licensed in Pennsylvania and New Jersey.

William J. Davies began his role as the Director, Business Development and Strategic Support for Phoebe Ministries in 2011. He works closely with Dr. Thomas Renaldo, Chief Medical Officer for Phoebe Ministries, in developing new niche medical services at each of our health care communities, expanding the use of telemedicine, and expanding relationships with hospital and medical staff providers.

Prior to this, Davies served as Executive Vice President and Chief Operating Officer of Phoebe Ministries and has been with the organization since 1998.

Davies received a Bachelor of Science degree in Health and Physical Education from East Stroudsburg University, a Certificate in Physical Therapy from the University of Pennsylvania and various other certifications. He is a licensed Physical Therapist in Pennsylvania.